10 Principles to Good Design : Dieter Rams

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is unobtrusive.

Good design is honest.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible.

Dieter Rams is one of the most influential industrial designers of the twentieth century. Rams made Braun a household name in the fifties, producing electronic gadgets remarkable for both their austere aesthetic and user-friendless. 

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